LABS is the premier gathering for the adapted sport community, bringing together leaders, innovators, researchers, and practitioners. Attendees gain immediate value through new professional relationships, actionable tools, and fresh industry insights.
Join the biggest names in sports business and learn how you can leverage the potential of the disability market.
Save the Date: October 21 & 22, 2026
Why Attend LABS
LABS is the space for bold sessions and candid conversations where disability, sport and business collide.
• Experience authentic and real conversations, from speakers with lived experience who challenge the sport ecosystem
• Learn how to unlock the potential of the $164 million disabled sport market
• Advance a sport community that recognizes disability as a business imperative
• Hear from experts in areas ranging from capacity building and program development, to economic insight and sport facility analysis
• Learn from speakers and contributors that bring credibility, with candor and perspectives you won’t hear anywhere else
Who You’ll See at LABS
The biggest names in sport that are capitalizing on disability inclusion and engaging disabled athletes, fans and consumers.
• Global Brands investing in disability inclusion, such as Microsoft, Adidas, Toyota and Visa
• Sport Business Leaders
• Innovators & Practitioners
• Paralympians & Elite Athletes
• National Sport Organizations
• Academics & Researchers
LABS aims to support sport organizations that create programs, experiences, and environments that prioritize disability inclusion.
LABS Sessions Span the Sport Ecosystem
LABS speakers bring deep expertise across key areas shaping the future of sport, including:
• Paralympic movement and adapted sport systems
• Media, content, and narrative shaping
• Accessible fan experience and venue design
• Technology-driven accessibility solutions
• Product, apparel, and inclusive design
• Sport tourism, host cities, and major events
LABS is Trusted By Industry Leaders and Paralympians
LABS brings together voices from leaders shaping the future of sport including global organizations, athletes, executives and innovators.
Global Organizations:
• Adidas • Toyota • Microsoft
• USOPC • LA28 • FIFA
Paralympians:
• Sarah Adam, Team USA
• Ann Cody, PLY
• Linda Mastandrea, PLY
• Brian Bell, PLY
• Lacey Henderson, PLY
• Rory Cooper, PLY
Unlock the Benefits of a LABS Partnership – Sponsor LABS 2026
- Build Credibility: Align with the most trusted resource in disability, sport and business. Become a leader and help shape the future of disability inclusion.
- Develop Strategy: Understand the data, frameworks, and relationships that serve your business goals – now, and in the lead up to LA28.
- Establish Market Presence: Those who invest now will lead the future of sport. Explore a significantly underserved market and create significant ROI.
Many thanks to the LABS Advisory Committee
Akilah Carter-Francique, Dean, School of Education, Health, and Human Services, Benedict College
Ann Cody, PLY, Global Sports Leader
Anna Johannes, PLY, Founder, On the One Hand Consulting
Cole McKeel, VP of Partnerships, Huddle Up Group
Mary Hodge, High Performance Manager, USA Para Powerlifting
Mike Mushett, CEO, Turnstone
Rebecca Bressler, Program Specialist, Special Olympics New York
Rory Cooper, PhD, PLY, National Medal Laureate and Associate Vice Chancellor for Research at University of Pittsburgh
Toby Wong, Board Director, Global Consumer Marketer
Victor Calise, PLY, Director, Global Accessibility Center of Excellence at Walmart
Day 1 Sessions:
- Road to LA28 and SLC34: Advancing Paralympic Sport in the U.S.
- Pioneering Innovation: Advancing Sport Experiences Through Disability Inclusion
- Expanding Sport Opportunities Within the Movement – Reaching Intersectional Participants and Athletes
- Sport as a Launching Pad to Disability Employment: Unique Perspectives on Sport Career Pathways
