LABS convenes influential sport leaders with lived disability experience to drive credible, authentic conversations as the sought-after platform driving meaningful change.

The growth of the adapted sport industry has been dramatic over the last two decades, but prior to 2020, the market lacked any formal research to measure its true economic footprint.

“Collecting economic impact data is essential to advancing the adaptive sports industry. Beyond the profound quality-of-life benefits, this data demonstrates the measurable contributions adaptive sports make to local economies, healthcare cost savings, and community growth. By sharing this information, we can better advocate for funding, policy support, and recognition that ensures these programs continue to thrive and expand their reach.”

– Chelsea Elder, Adaptive Adventures

The Adapted Sport Economic Impact Report reinforces what we’ve long known at Turnstone, that the adapted sports industry holds powerful potential not only for individual empowerment but also for community and economic vitality. It backs up the data and experience we’ve gathered over time and helps make a stronger case for the value of this work. It’s a critical tool in helping stakeholders understand the return on investment in adaptive sports, and it lays the groundwork for continued progress toward greater inclusion and opportunity.

While presenting to the Utah Tourism Caucus during this year’s legislative session about adaptive sports, it was extremely valuable to speak to the economic impact of the adapted sports industry. The data shared by All in Sport allowed me to underscore the growing and notable economic power of adaptive sports which provided a 360-degree view of the call for action around inclusion and accessibility in sport. For the first time, we were equipped to make a business case, not just a nonprofit one.

The growth of the adapted sport industry has been dramatic over the last two decades, but prior to 2020, the market lacked any formal research to measure its true economic footprint. That changed when All In Sport Consulting, in partnership with Stitch Marketing Research and Huddle Up Group, established the first-of-its-kind economic impact study of the adapted sport industry in the United States to better understand and project the market’s economic trends.

Conducted initially in 2020 and again in subsequent years, the study captures the industry’s economic power in dollars and cents – a critical component to the conversations aimed at changing the narrative and trajectory of the adapted sport industry. See the results of the studies conducted to date below.

In partnership with Stitch Marketing Research and Huddle Up Group in 2020, we established the first-of-its-kind economic impact study of the adapted sport industry in the United States to better understand and project the market’s economic trends.

164M

Economic impact on the Adapted Sport Industry

81%

Increased level of anticipation of LA28

73%

Anticipate revenue growth

15M

Economic Impact for adapted, para sport events

$164 Million of estimated total economic impact for Adapted Sport Industry
Nearly $15 Million in economic impact for adapted, para sport events
73% of respondents anticipate revenue growth
81% of respondents expect some level of increase in anticipation of 2028 Los Angeles Paralympic Games

The goal of the ongoing Adapted Sport:

Economic Impact study is to capture and quantify the economic impact of the adapted sport movement in the United States. In doing so, we aim to strengthen the business case for the industry and move beyond subjective storytelling.

Conducted initially in 2020 and again in subsequent years, the study captures the industry’s economic power in dollars and cents – a critical component to the conversations aimed at changing the narrative and trajectory of the adapted sport industry. See the results of the studies conducted to date below.