Engaging Stories via Informed Media: Doing Our Part to Promote the Paralympic Brand

  by David Greig, Development Director ParaSport Spokane Media engagement is critical to the success of community-based para sport programs. A compelling story on the news can engage a broader audience and draw in potential support in the form of sponsors and donors. Viewers may …

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Leadership Inclusion Within the Movement

  by Dawna Callahan, Founder & CEO All In Sport Consulting, LLC Many of you may have probably heard or watched Muffet McGraw’s press conference during the NCAA Women’s Basketball Final Four when she was asked about gender equity in sport. The first time I …

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Nonprofit Survival – Partnerships

by Ashley Thomas Bridge II Sports, Founder & CEO For organizations whose missions are to serve those in need, finding partners is essential to fulfill the work. Before you begin seeking partners, it is critical to know your mission and have a firm understanding of …

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Succession Planning and The Virtual Bench

A few years ago here in Arizona we encountered one of our famous monsoons. While these storms are quite turbulent, they are normally harmless beyond a few lightning bolts and a strong downpour of rain in a short window of time. However, this particular storm …

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Marketing, PR and Social Media on a Shoestring Budget

Your budget is tight, staffing is slim, and you certainly don’t have extra funds for an expensive agency. How can you leverage your public relations and social media marketing efforts on a shoestring? In this month’s guest post, media and public relations professional Beth Bourgeois, …

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Youth Sport & Disability and Why You Should Care

Back in December I attended the USOC’s Youth Sport Symposium. As usual, I attend these conferences wearing by adapted sport hat, always thinking about how the information shared over the three days pertains to the disability sport space. The Symposium kicked off with a video …

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